Jeff Grayson

Chief Technology Officer

Jeff Grayson is a hands-on technology leader with a 20+ year record running digital transformations for iconic brands. He is a business-minded innovator with deep direct-to-consumer experience in the health and wellness, travel and hospitality, and franchise industries. Prior to joining Radiance, Jeff was Orangetheory’s Chief Digital and Technology Officer (CDTO), where he led technology globally for the 1,500-unit brand, guided e-commerce strategy, and directed the development of the Orangetheory Mobile App. Before Orangetheory, Jeff spent eight years in the ski industry as CIO and SVP of Digital Platforms at Intrawest/Alterra. He led teams that built the IKON PASS and was part of the leadership team that took Intrawest public (NYSE: SNOW). Before that, Jeff spent eleven years as the CIO of Equinox Holdings.

Jeff holds a joint CS/MBA degree from NYU's Stern School of Business and NYU's Courant Institute of Mathematics and a BA in International Relations and Economics from the University of Pennsylvania. Jeff is married with two children: Amelia, 16, and Alec, 13. He is a snowboarder, hiker, and cyclist and lives in Boulder, CO.